What is OPTM and why should you care?

What is OPTM and why should you care?

You DO know about OPTM?! Then you get a gold star because you are in the 1% club! If you don’t know what OPTM stands for, you are among the great majority. But not so fast, before I explain what OPTM means, I will tell you what it is not. You won’t find it on a...
The 3 Main Ways Businesses Increase Profits

The 3 Main Ways Businesses Increase Profits

Business owners may try to drive profits in many creative ways. If you look at each situation broadly, the tactic boils down to one of the following: Increasing the price you charge for your products/services while maintaining sales volume. Increasing the sales of...